What did you want to do?
We wanted to do a higher number of surveys and interviews. Gathering this additional data will allow to do further analysis and understand our market needs and concerns better. Having this information will allow us to focus the MVP and test it with a specific group.
What did you learn? Issues?
We were able to to do 14 interviews and over a hundred surveys. We asked about the people's opinion about gesture touch technologies, and most of them prefer touch based technologies. The biggest concerns about brain signals applications are related to ethical issues and misinterpretations. A lot of the people surveyed did not know much about this kind of applications, which makes it clear that we're breaking into a new market. To introduce this project in the world, we would need to invest in marketing and give a really specific focus to this project. We explained our idea to the people during the interviews. Some of them had concerns about how this would work and which would be its limitations, but most of them showed a lot of interest.
What are you going to do?
We need to carefully analyze the data we gather and see which would be our most important market.
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ReplyDeleteInterviews and surveys are really important as they allow you to pivot or sort through your analysis of the product or service you are looking to launch. If your product is based on a patent with a complicated technology, your main focus will be to simplify your explanation of the technology so that people can get a feel of the problem you are trying to solve and identify it personally.
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