Interview and Surveys Analysis

At this point we have done 15 interviews and over 100 survey responses.

Survey Analysis

We tried to did a representative survey to be able gather information from different segments of the population. The objective of doing the surveys is to understand the concerns of our market and try to make it more specific.

Demographics 
Most of the people that we surveyed were persons between 20 and 51 years old. In our information, we have a gap in the group between 25 and 30 years.

Age Range	Total
Unwilling to share	4.80%
Under 15 years old	0%
15-20 years old	1%
20-24 years old	32.70%
25-30 years old	1%
31-40 years old	14.40%
41-50 years old	30.80%
51 years old or olde	15.40%

The information we gathered was representative of the people we were searching. We should try to find more people in the 25-30 years old range to survey them, but we still consider this being a good numbers. Half of the persons we surveyed identified themselves as employed. There is also a good amount of students and self-employed. The information we gathered was from people in different ranges. The amount of people using wearables is around 20%. People using other devices like smart glasses, smart cars, and smart houses cover over 15% of the population we surveyed. This is the people that would be more interested in using non-traditional devices like the one we're presenting with our patent.

Experience with Other Technologies

We surveyed about the experiences with non-traditional technologies. This allowed us to understand which issues the customers face when dealing with technologies that are not phones, tablets or computers. Around 40% of the people we surveyed had experiences with gesture technology. In the same way, around 40% of the people prefer to use voice than touch technologies. Also, even if we interviewed people from different demographics, 50% of our representative sample use entertainment technologies daily.

We asked about their issues when they dealt with voice technologies, and this are the ones that predominated:

• Not understanding, normally due to the accent. 
• Poor support for other languages.
• Noise interference. 
• Static content. People don't feel this technologies are intelligent or offer them something to use them constantly. 

We asked about their issues when they dealt with touch-based technologies. A lot of people mentioned the lack of problems, but some of the problems that were mentioned are:

• Physical problems to use it: Wet hands, worried about dropping it, using gloves, etc. 
• Hard to multitask. It could be faster just to dictate.
• Can be slow. 
• Bad precision. 

We also asked if people would feel comfortable in using brain signals to control their applications. Surprisingly, 65.4% of the people answered with an affirmative answer. We asked about which problems they would foresee, and this were the problems mentioned:

• Misinterpretation.
• Ethical and privacy problems.
• The device to be used. People were worried about using an uncomfortable headset.
• Lack of control of what is being done.

Interview Analysis.

We interviewed a total of 15 persons in the 19-25 years old range. Part of the interview was focused in asking about the apps they normally use and which type of games they play. This is a way of being able to further understanding our users and their daily life. We asked about their opinions about voice-controlled technologies. Some of the issues mentioned were similar to the ones in the surveys, but some of the persons interviewed feel positive about them.

• Prefer touch technologies. 
• Voice-based technologies don't understand certain accents. 
• It is better when you don't want to use your hands, offers accessibility. 
• More efficient procedures and easier multitasking.

We then asked if their phones felt limited compared to other gaming consoles. The opinions varied a lot.

• Gaming is limited in phones, specially because size of screen.
• Lack of input options.
• It is better in the phones because you can do other things at the same time.

The next question was related to the inconvenience of using a phone in certain situations: "In which situations (for any kind of app) do you feel it’s an inconvenience to be using your phone/having it out ? (Example: Being at a dangerous place and being afraid to take your expensive phone out to call an Uber)". The next situations came to the conversation:

• Situations in bank.
• Walking at night.
• When someone says contact information, it is tedious to take the phone out.
• When driving to navigate and when walking or in the gym.

To solve this situations, most of them simply don't use the phones or use basic voice commands. People also mentioned inconvenient things about their phones like battery, unlocking the phones, screen too big, how limited the touch screens can be, and risks related to damaging the device. 

The second part of the interview was focused in understanding the interaction between the users and the technologies. We asked them to walk us through the last time they interacted with a non-touch technology. We also asked if they felt that the innovation in mobile or laptop tech has stunted, which most answered affirmatively. People also have a lot of confidence in the future of virtual reality tech.

After this, we told the idea of the project to the persons being interviewed and asked them about their opinion. The major concern mentioned is the difficulty of using it. A lot of things go through our minds, and people, even if they're really interested in learning more, are worried that it won't work. Another thing that worries the persons we interviewed was that you cannot control thoughts in the same way that you can control voice.

This was just a small part of all the data we gathered. Having this info is great, because now we understand much better how our potential customers think. We also have a better understanding of what issues we'll have to deal to be able to use our project and penetrate in the market.